Qlik’s end-to-end data analytics platform is now favoured by retailers “to respond to fast changing market conditions”—from fast-food to home furnishing. The platform “supports operation models with data that drives action, reduces churn, and maintains customer satisfaction.”
Retailers are rapidly adopting Qlik, data analytics platform, as part of their effort to maximise the value of real-time data for decision-making.
Over the past two quarters, retailers have realised Qlik’s vision of Active Intelligence, “the ability to leverage real-time, up-to-date information to inform decision-making, and trigger downstream business events to capitalise on every business moment in rapidly changing market conditions.”
Qlik says “COVID-19 pushed retailers to quickly reimagine their supply chains, warehouse, and distribution centre operations, delivery models as well as their physical/digital mix.”
Even retailers with robust digital presences realised “they needed to further break down internal data silos, and bring even more real-time, context-aware data to their decision-making.”
This has driven tremendous interest in adopting Qlik, which it says “serves 2 of the top 3, and 5 of the top 10, NRF Top 100 Retailers”—as a catalyst to quickly modernise data pipelines and analytics to support newly imagined operations models with data that drives action, reduces churn, and maintains customer satisfaction.
Here are testimonies from executives who have adopted Qlik:
“This insight, accountability, and transparency has been very powerful in establishing confidence in the capabilities of our organisation, and is the foundation of our vision to both protect and grow the brand with a world-class supply chain”, he said.
She added: “The rich variety of visualisations available in Qlik leads to immediate data exploration and insight generation, which eases our users away from their static reports.”
According to Qlik, the retail sector “continues to be highly competitive, with constant challenges presented by ever-evolving customer sentiment and demands.”
Qlik said it “is essential to have flexibility and scalability in delivering accurate and near-real time data across an organisation—from the supply chain to warehouses and distribution centres, through to front-line stores and eCommerce.”
The diversity of companies now using Qlik’s data and analytics platforms represent some of global fast-food franchises, apparel, and accessory companies, as well as home furnishing retailers.
Dorel Industries designs and manufactures sport, home, and juvenile products enjoyed daily by millions of people. The Home division began its journey with Qlik in 2017 with Qlik Cloud Business, then moved to Qlik Sense Enterprise SaaS in 2019. Today, all three of Dorel’s business units leverage Qlik, with sales, operations, and eCommerce gaining visibility through Qlik to more than 8,000 SKUs across dozens of retailers.
Burger King, the American-based multinational fast-food franchise, has deployed Qlik Sense regionally to support business intelligence that is central to its management transformation, including having a flexible and user-friendly system for analysis of sales and finance.
Kendra Scott, a fashion and lifestyle brand, specialising in jewellery, home decor, gifts and beauty, invested in Qlik Sense SaaS to deploy cloud analytics as a key element in their digital transformation. Business users in finance, operations, sales, marketing, and sourcing can now obtain near real-time insights across retail stores, e-commerce, BOSS and BOPIS sales in a self-service environment. Leveraging Qlik, Kendra Scott was able to start fast with SaaS, releasing their first apps to production within one week.
Additional retailers using Qlik products include: Rapide Brow & Lash Bar, in Sweden, Fenwick, and Travis Perkins, in the UK; REI, Best Buy, and Walgreens, in the United States; the Asia Pacific division of Chanel, Chow Tai Fook, in Hong Kong, as well as Malabar Group of Companies, in India, among others.
Poornima Ramaswamy, executive vice president, Global Solutions and Partners at Qlik, said: “More retail companies are shifting from passive to active business models, which emphasise the need for real-time data to inform decision-making.”
“Active Intelligence, realised through our end-to-end platform, drives performance improvements and value across our retail customers’ organizations by bringing the right data and insights to decision makers when it’s most relevant and impactful”, she concluded.
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